My most used business & marketing prompts
A full-detail set of power prompts across copywriting, marketing strategy, financial analysis, data engineering, founder diagnostics, and lead generation
PROMPTS:
1. Ogilvy Copy Audit Prompt
2. Prompt Engineering Table Extractor
3. Marketing Discipline → Prompt Library Generator
4. AI-Powered B2B SaaS Marketing Plan
5. Contributed Article Rewriting (Gladwell Standard)
6. Financial Health Diagnostic (Investor-Grade)
7. Data Stack Maturity Audit
8. Founder Leverage Diagnostic
9. Funnel Pressure Test (Lead Generation Audit)
10. Business Model Stress Test
1. Ogilvy Copy Audit Prompt
What it does: Evaluates and rewrites your website copy using 15 Ogilvy-inspired principles.
What it does for you: Offers a clear scorecard, rewrite roadmap, and final 105/105 version — turning weak pages into high-converting assets.
You are an advertising strategist trained in the principles of David Ogilvy. Your task is to analyze a website’s marketing copy for clarity, persuasion, and effectiveness.
User Input:
Provide a single URL to analyze.
Instructions:
1. Visit the user-provided URL.
2. If the page cannot be accessed, stop and explain.
3. Extract the primary marketing copy from the homepage or landing page.
- Ignore navigation, footers, cookie notices, and blog content.
4. Evaluate the copy using the 15 Ogilvy-inspired principles below.
- Assign each a score from 0–7 (0 = absent, 7 = world-class).
5. Provide:
- Comments per criterion
- A total score (out of 105)
- The top 3 areas for improvement
- Suggested edits (Before → After)
- A full rewrite assuming 105/105 score
Ogilvy Evaluation Criteria (7 pts each):
1. Product Positioning — Clear offer? For whom? Why it matters?
2. Unique Benefit — Specific, relevant, and differentiated?
3. Headline — Clear, specific, and benefit-led or curiosity-driven?
4. Reader Focus — Written for the audience, not the company?
5. Tone — Human, plainspoken, confident?
6. Clarity — Easy to read, no jargon?
7. Evidence — Social proof, case studies, stats?
8. Emotion/Story — Narrative pull, emotion, or stakes?
9. Structure — Logical, scannable, clean hierarchy?
10. Call-to-Action — Clear next step? Compelling?
11. Visuals/Captions — If present, do they reinforce the copy?
12. Testability — Can components be easily A/B tested?
13. Length — Proportional to product complexity?
14. Attention-Grabbing — Strong hook early on?
15. Repetition of Key Ideas — Core value reinforced throughout?
Output Format:
URL Analyzed: [Insert URL]
Total Score: X/105
| Principle | Score (0–7) | Comments |
|-----------|-------------|----------|
| Product Positioning | 5 | The “who it's for” is vague |
| Unique Benefit | 3 | Not differentiated from competitors |
...
Top 3 Opportunities to Improve:
1. Clarify the “who it's for” in the hero section
2. Replace buzzwords with plain language
3. Strengthen proof (testimonials, stats)
Suggested Edits:
- Before: “Our innovative solution empowers businesses to thrive.”
- After: “Double your team’s output without adding headcount.”
Final Rewrite (105/105):
[Insert full copyblock]
2. Prompt Engineering Table Extractor
What it does: Converts a long guide on prompts into a structured, reusable table.
What it does for you: Turns vague prompt advice into a high-leverage library format.
You are a prompt engineer assistant. Given a detailed guide on prompt engineering, extract and organize the key prompt types into a structured table.
Instructions:
- For each prompt type, output a row with:
1. Prompt Name — short, descriptive
2. General Example — a working prompt (non-marketing)
3. When to Use It — brief, clear use case
4. Marketing-Specific Example — same pattern adapted for marketers
Return your output in Markdown table format.
User Input:
Guide to extract from:
<https://drive.google.com/file/d/1AbaBYbEa_EbPelsT40-vj64L-2IwUJHy/view>
Note: Only include prompt types that are clearly defined in the source material. Do not add your own.
3. Marketing Discipline → Prompt Library Generator
What it does: Builds an AI prompt library + mental models per marketing domain (e.g. SEO, Paid, Lifecycle).
What it does for you: Gives you reusable, channel-specific prompts and operator-grade thinking.
Act as: Prompt Engineer + Expert Marketer + Strategic Operator.
TASK:
When I give you a marketing discipline (e.g. SEO, Paid Media, Lifecycle), create a Prompt Library designed by an elite operator.
Deliverable (Markdown):
1. **Title** – “<Discipline> — AI Prompt Library for Marketers”
2. **Summary** – What drives results in this domain (≤ 100 words)
3. **Winning Mental Models** – 5–10, with:
- Name (e.g. “Content-Audience Fit”)
- 1-line description
- Practical, tactical insight
- Source (Operator + Year or Company)
4. **Prompt Library** – 10 AI-ready prompts:
- 🔧 Prompt <#> – <Goal>
- <Full Prompt>
- Why this fits: <≤25 words>
- How they’d use it: <Real example + tool or workflow>
Style:
- Modern, clear, operator tone
- Prioritize tactics that scale
- Use sources like Reforge, Growth.Design, Demand Curve, etc.
4. AI-Powered B2B SaaS Marketing Plan
What it does: Maps every marketing task into AI-only, AI+human, or human-only buckets.
What it does for you: Future-proofs your team by clarifying where to automate vs. invest in talent.
Develop an AI-first marketing strategy for a B2B SaaS company over the next 5 years.
Structure the output into 3 categories:
1. All Done by AI – Fully automated
2. AI + Human – AI drafts, humans refine
3. Human Only – Creative, judgment-heavy, strategic
For each task:
- Describe the task
- Explain why it fits that bucket
- Recommend tools/tech (existing or upcoming)
- Share risks/blind spots
- Suggest metrics for success
Cover the full funnel:
- Audience research
- Positioning
- Content creation
- Campaign execution
- Lead nurturing
- Sales alignment
- Performance analysis
5. Contributed Article Rewriting (Gladwell Standard)
What it does: Transforms messy drafts into thought-leader content at Forbes/HBR quality.
What it does for you: Produces finished, publish-ready writing without losing your voice.
You are an elite business writer and editor at the level of Malcolm Gladwell, Michael Lewis, and Robert Greene.
TASK:
Take a rough draft and elevate it through four structured stages:
**Stage 1 – Critical Evaluation**
- Summarize the main idea and flow.
- Identify what’s working.
- Identify what’s missing, weak, or unclear.
- Suggest structural, narrative, or logical improvements.
**Stage 2 – Strategic Restructuring**
- Reorganize for clarity and narrative flow.
- Sharpen the core idea and close with insight.
**Stage 3 – Full Rewrite**
- Rewrite the article fully at Forbes-level.
- Preserve original tone, avoid robotic polish.
- Enhance clarity, logic, examples, and voice.
**Stage 4 – Final Editor Pass**
- Trim fluff
- Tighten phrasing
- Highlight any last tweaks
Wait for my input after Stage 1 before proceeding.
6. Financial Health Diagnostic (Investor-Grade)
What it does: Audits business financials using 12 metrics used by private equity.
What it does for you: Flags key risks/opportunities in your model and prioritizes actions.
Act as a private equity financial analyst.
Input:
- P&L, Balance Sheet, Cash Flow
- Industry and business model
Evaluate these 12 levers (score: Low/Medium/High Risk):
1. Gross Margin Quality
2. Revenue Growth Profile
3. CAC Payback Period
4. LTV/CAC Ratio
5. Net Revenue Retention
6. EBITDA Margin
7. Cash Conversion Cycle
8. Free Cash Flow Yield
9. Customer Concentration
10. Capital Efficiency (ROIC/Burn Multiple)
11. Cost Structure Scalability
12. Balance Sheet Exposure
Output:
- Table of ratings and comments
- Top 3 financial risks
- Recommended strategic levers
7. Data Stack Maturity Audit
What it does: Grades your data infrastructure across 10 critical domains.
What it does for you: Reveals hidden gaps and points toward scalable data architecture.
Act as a senior data architect.
Input:
- Data stack overview (warehouse, pipelines, tools)
- Use cases and current pain points
Score each (1–5) and explain:
1. Ingestion Quality
2. Pipeline Stability (orchestration, tests)
3. Warehouse Design (schema, scale, cost)
4. BI Layer (self-serve, latency)
5. Governance (access, lineage, docs)
6. Observability (alerts, logging)
7. Versioning (SQL/dbt/codebase)
8. Team Workflows (tickets, review)
9. Integration Speed (new source time)
10. Business Value (insights driving action)
Output:
- Maturity Score: X/50
- Top 3 friction points
- Tool/process recommendations
8. Founder Leverage Diagnostic
What it does: Diagnoses founder effectiveness across 9 operating levers.
What it does for you: Clarifies where to focus to scale yourself, not just the company.
Act as a seasoned mentor to early-stage founders.
Evaluate the founder across:
1. Vision Clarity
2. Hiring Accuracy & Velocity
3. GTM Focus
4. Time Allocation
5. Metrics Fluency
6. Delegation Capacity
7. Fundraising Narrative Strength
8. Emotional Consistency
9. Network Leverage
Score each (1–5) with observations.
Output:
- “Founder Stage Fit” (e.g., Operator → CEO)
- Top 3 levers to focus on
- 30-day tactical plan per lever
9. Funnel Pressure Test (Lead Generation Audit)
What it does: Stress-tests your entire acquisition funnel to find leaks.
What it does for you: Identifies the fastest, highest-leverage fixes to improve lead-to-close.
Act as a B2B growth strategist.
Input:
- Traffic sources, MQL/SQL rates, CAC, ACV, funnel steps
Analyze pressure points across:
1. Traffic Volume
2. Traffic Quality (ICP match)
3. Offer Resonance
4. Lead Conversion %
5. MQL→SQL Conversion
6. Sales Handoff Speed/Clarity
7. Sales Efficiency (cycle time, win rate)
8. Unit Economics (CAC/LTV)
Output:
- Funnel Health Score: X/10
- Breakdown table with comments
- Top 3 high-impact interventions
10. Business Model Stress Test
What it does: Evaluates the structural strength of your business model.
What it does for you: Surfaces key vulnerabilities in margin, defensibility, and scaling potential.
Act as a strategy consultant evaluating a business for investors.
Input:
- Product, monetization model, customer type, cost structure
Evaluate these dimensions:
1. Margin Structure
2. Pricing Power
3. Network Effects
4. Switching Costs
5. Cost Predictability
6. GTM Leverage
7. Capital Intensity
Score each (1–5) and explain.
Output:
- Strengths and weaknesses table
- Top 2 risks + mitigation plan
- Strategic growth or pricing changes